{"id":29746,"date":"2025-10-20T17:30:46","date_gmt":"2025-10-20T15:30:46","guid":{"rendered":"https:\/\/www.ismartframe.com\/magazine\/linking-interno-arma-potente-per-seo-e-ux\/"},"modified":"2026-01-15T09:40:06","modified_gmt":"2026-01-15T08:40:06","slug":"linking-interno-arma-potente-per-seo-e-ux","status":"publish","type":"post","link":"https:\/\/www.ismartframe.com\/de\/magazine\/linking-interno-arma-potente-per-seo-e-ux\/","title":{"rendered":"Linking interno: arma potente per SEO e UX\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29746\" class=\"elementor elementor-29746 elementor-28570\">\n\t\t\t\t<div class=\"elementor-element elementor-element-890b46b e-con-full e-flex e-con e-parent\" data-id=\"890b46b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cc6238f e-con-full e-flex e-con e-child\" data-id=\"cc6238f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f08f6f e-con-full e-flex e-con e-child\" data-id=\"3f08f6f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-993c3ed e-flex e-con-boxed e-con e-child\" data-id=\"993c3ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e775788 e-con-full e-flex e-con e-child\" data-id=\"e775788\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-42b42e7 e-con-full e-flex e-con e-child\" data-id=\"42b42e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1437b elementor-widget elementor-widget-image\" data-id=\"7b1437b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ismartframe.com\/it\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"184\" height=\"37\" src=\"https:\/\/www.ismartframe.com\/wp-content\/uploads\/2024\/05\/iSmartFrame.png\" class=\"attachment-full size-full wp-image-22992\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7fde5d e-con-full wrap-menu-mobile-custom-a e-flex e-con e-child\" data-id=\"d7fde5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c5e3f elementor-hidden-tablet elementor-hidden-mobile hfe-nav-menu__align-left hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"54c5e3f\" data-element_type=\"widget\" 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data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-54c5e3f\" class=\"hfe-nav-menu\"><li id=\"menu-item-27040\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/come-funziona\/\" class = \"hfe-menu-item\">Funktionsweise<\/a><\/li>\n<li id=\"menu-item-27043\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/caratteristiche\/\" class = \"hfe-menu-item\">Funktionen<\/a><\/li>\n<li id=\"menu-item-27038\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/vantaggi\/\" class = \"hfe-menu-item\">Vorteile<\/a><\/li>\n<li id=\"menu-item-27041\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/tariffe\/\" class = \"hfe-menu-item\">Preisliste<\/a><\/li>\n<li id=\"menu-item-27039\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/chi-siamo\/\" class = \"hfe-menu-item\">Wer wir sind<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ddd5a hfe-nav-menu__align-right menu-mobile-custom-a elementor-hidden-desktop hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"53ddd5a\" data-element_type=\"widget\" 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data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-53ddd5a\" class=\"hfe-nav-menu\"><li id=\"menu-item-27040\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/come-funziona\/\" class = \"hfe-menu-item\">Funktionsweise<\/a><\/li>\n<li id=\"menu-item-27043\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/caratteristiche\/\" class = \"hfe-menu-item\">Funktionen<\/a><\/li>\n<li id=\"menu-item-27038\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/vantaggi\/\" class = \"hfe-menu-item\">Vorteile<\/a><\/li>\n<li id=\"menu-item-27041\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/tariffe\/\" class = \"hfe-menu-item\">Preisliste<\/a><\/li>\n<li id=\"menu-item-27039\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/www.ismartframe.com\/it\/chi-siamo\/\" class = \"hfe-menu-item\">Wer wir sind<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c5388f e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7c5388f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9707777 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"9707777\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ismartframe.com\/subscribe\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27.427\" height=\"16.281\" viewBox=\"0 0 27.427 16.281\"><path id=\"Tracciato_70\" data-name=\"Tracciato 70\" d=\"M0,140.9a1.544,1.544,0,0,1,1.635-.991q10.387.024,20.773.009H23c-.15-.16-.237-.259-.33-.352q-2.121-2.123-4.244-4.243a1.277,1.277,0,0,1-.367-1.368,1.218,1.218,0,0,1,1.027-.872,1.332,1.332,0,0,1,1.2.462q2.907,2.914,5.821,5.821c.29.29.586.575.876.864a1.3,1.3,0,0,1,.007,1.946q-3.35,3.342-6.7,6.684a1.349,1.349,0,0,1-1.163.475,1.287,1.287,0,0,1-.763-2.184c.691-.705,1.394-1.4,2.092-2.1l2.562-2.557h-.538q-10.425,0-20.85.009A1.548,1.548,0,0,1,0,141.513Z\" transform=\"translate(0 -133.062)\" fill=\"#fff\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inizia Ora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-466575d e-flex e-con-boxed e-con e-parent\" data-id=\"466575d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d5d000 e-flex e-con-boxed e-con e-child\" data-id=\"0d5d000\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd37e3e e-con-full e-flex e-con e-child\" data-id=\"bd37e3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c57caee elementor-widget elementor-widget-text-editor\" data-id=\"c57caee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>Linking interno: arma potente per SEO e UX<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b8c46c e-con-full e-flex e-con e-child\" data-id=\"1b8c46c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1881798 elementor-widget elementor-widget-image\" data-id=\"1881798\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ismartframe.com\/wp-content\/uploads\/elementor\/thumbs\/iSmartFrame-10-1100x580-1-rdhmylvlj1soe0l64yfy0zbed0gjk6l1aandocdf5s.webp\" title=\"iSmartFrame-10-1100&#215;580\" alt=\"Internal linking\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050144b elementor-widget elementor-widget-text-editor\" data-id=\"050144b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I link interni sono uno degli strumenti pi\u00f9 potenti &#8211; e talvolta sottovalutati &#8211; della <strong>SEO tecnica<\/strong>. A differenza dei link esterni, che collegano un sito a un altro, i link interni <strong>connettono le pagine di uno stesso dominio<\/strong>, definendo l\u2019architettura informativa e il flusso di navigazione degli utenti.<\/p><p>Un buon sistema di <strong>internal linking<\/strong> non serve solo a rendere pi\u00f9 semplice e fluida la fruizione dei contenuti: \u00e8 anche uno dei modi pi\u00f9 efficaci per <strong>ottimizzare la distribuzione del valore SEO<\/strong> (link equity) all\u2019interno del sito.<\/p><p>In questo articolo vedremo:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af7a59 elementor-widget elementor-widget-text-editor\" data-id=\"9af7a59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>che cosa sono i link interni e a cosa servono;<\/p><\/li><li><p>come incidono su SEO e User Experience;<\/p><\/li><li><p>i principi per costruire un&#8217;architettura di linking efficace;<\/p><\/li><li><p>errori da evitare e buone pratiche da seguire.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70e8d99 e-flex e-con-boxed e-con e-parent\" data-id=\"70e8d99\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad6e98 elementor-widget elementor-widget-heading\" data-id=\"7ad6e98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Link interni: definizione e funzioni di base<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe3f0b elementor-widget elementor-widget-text-editor\" data-id=\"6fe3f0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un\u00a0<strong>link interno<\/strong> \u00e8 un collegamento ipertestuale che porta da una pagina di un sito a un&#8217;altra pagina dello stesso dominio. Pu\u00f2 trovarsi in:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d96ff elementor-widget elementor-widget-text-editor\" data-id=\"87d96ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>menu e sotto-menu di navigazione;<\/p><\/li><li><p>testi e articoli (anchor text contestuali);<\/p><\/li><li><p>box di contenuti correlati;<\/p><\/li><li><p>breadcrumb e footer.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4ee6b elementor-widget elementor-widget-text-editor\" data-id=\"cc4ee6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dal punto di vista dell\u2019implementazione, i link possono essere realizzati in semplice<strong> HTML<\/strong> o con <strong>funzioni javascript<\/strong> pi\u00f9 o meno articolate. Se anche dalla prospettiva dell\u2019utente queste differenze non hanno alcun impatto sulla navigazione, dobbiamo tenere presente che per poter sviluppare un impatto SEO i link devono essere implementati con <strong>soluzioni teniche compatibili con la capacit\u00e0 di analisi dei motori di ricerca<\/strong>, sia di quelli pi\u00f9 evoluti come Google, sia di tutti gli altri, AI based e non.<\/p><p>Per semplicit\u00e0 di esposizione, ci limiteremo a dire che ogni considerazione sull\u2019impatto del linking interno sulle performance SEO contenuta in questo articolo d\u00e0 per scontata un\u2019<strong>implementazione SE-Friendly dei link<\/strong>, ossia con classico codice HTML:<\/p><pre><code>&lt;a href=\"\/pagina-destinazione\"&gt;Testo descrittivo del link&lt;\/a&gt;<\/code><\/pre>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c4ab0 elementor-widget elementor-widget-heading\" data-id=\"98c4ab0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le funzioni principali<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4923e14 elementor-widget elementor-widget-text-editor\" data-id=\"4923e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In sintesi, i link interni di un sito svolgono le seguenti funzioni:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a4cd3 elementor-widget elementor-widget-text-editor\" data-id=\"27a4cd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><strong>Usabilit\u00e0 e navigazione.<\/strong><br \/>Consentono agli utenti di navigare il sito in modo lineare, approfondire le varie tematiche trattate o esplorare contenuti correlati. Se ben strutturati, incidono positivamente sulla user experience e <strong>favoriscono un\u2019interazione pi\u00f9 profonda dell\u2019utente<\/strong>, aspetti che si traducono in un miglioramento parametri qualitativi del traffico quali bounce rate, page views per sessione e tempo medio di permanenza dell\u2019utente.<\/p><\/li><li><p><strong>Gerarchia dei contenuti.<br \/><\/strong>I collegamenti interni di un sito ne definiscono l\u2019architettura informativa e quella che i motori chiamano \u201csite hierarchy\u201d, ossia la <strong>struttura \u201cgerarchica\u201d delle informazioni<\/strong> distribuite in pagine principali, sottosezioni ed eventuali ulteriori livelli di dettaglio.<strong><br \/><\/strong><\/p><\/li><li><p><strong>Distribuzione del valore SEO.<br \/><\/strong>I link interni veicolano il <strong>link juice<\/strong> dalle pagine pi\u00f9 in vista nell\u2019architettura informativa &#8211; a partire dalla home page, collettore principale degli incoming link &#8211; a quelle collocate in aree pi\u00f9 defilate della site hierarchy, conseguentemente meno visibili. Una distribuzione strutturata di link equity favorisce le <strong>migliori performance complessive della property<\/strong>, in quanto le pagine pi\u00f9 generiche risulteranno pi\u00f9 forti e potranno competere in scenari maggiormente competitivi, mentre quelle in secondo piano potranno comunque guadagnare visibilit\u00e0 nel loro ambito semantico di riferimento, decisamente pi\u00f9 specifico e caratterizzato da un livello di competitivit\u00e0 pi\u00f9 blando.<\/p><\/li><li><p><strong>Tematizzazione delle risorse.<br \/><\/strong>I testi descrittivi dei link (<strong>anchor text<\/strong>) svolgono la funzione di etichette che, se ben costruite, anticipano il contenuto della pagina di destinazione. Lato motori di ricerca, link ben concepiti con ancore parlanti contribuiscono a una migliore tematizzazione della pagina linkata, favorendo una sua <strong>maggiore visibilit\u00e0 nelle pagine dei risultati<\/strong> generati da ricerche che trovano risposta nel suo contenuto.<strong><br \/><\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78be94c e-flex e-con-boxed e-con e-parent\" data-id=\"78be94c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54cf575 elementor-widget elementor-widget-heading\" data-id=\"54cf575\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 i link interni sono strategici per la SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0279c97 elementor-widget elementor-widget-heading\" data-id=\"0279c97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crawling e indicizzazione<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f741a elementor-widget elementor-widget-text-editor\" data-id=\"01f741a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I <strong>crawler<\/strong> (spider) dei motori di ricerca fanno affidamento sui link per <strong>scoprire e scansionare nuove pagine<\/strong>. Una struttura interna ben organizzata permette una scansione pi\u00f9 efficiente, evitando sprechi di crawl budget e favorendo la valorizzazione delle risorse incardinate nell\u2019architettura informativa attraverso una corretta distribuzione di link juice.<\/p><p>Una risorsa raggiungibile solo da sitemap.xml, per capirci, esprimer\u00e0 performance molto inferiori rispetto a quella correttamente raggiungibile con una normale scansione, proprio perch\u00e9 non potr\u00e0 fruire del <strong>valore SEO<\/strong> veicolato dai link interni.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2172b69 elementor-widget elementor-widget-heading\" data-id=\"2172b69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segnali di importanza<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dd6f1 elementor-widget elementor-widget-text-editor\" data-id=\"57dd6f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In media, le risorse che ricevono <strong>pi\u00f9 link interni<\/strong> tendono a performare meglio in termini SEO. Inoltre:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3d0f7 elementor-widget elementor-widget-text-editor\" data-id=\"ff3d0f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>le pagine raggiungibili direttamente o in pochi clic dall&#8217;<strong>homepage<\/strong> vengono considerate pi\u00f9 importanti sia dagli utenti che dai motori;<\/p><\/li><li><p>le pagine che richiedono <strong>molti passaggi per essere raggiunte<\/strong> vengono percepite come secondarie.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf5d09 elementor-widget elementor-widget-text-editor\" data-id=\"bbf5d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Riassumendo: la <strong>prominenza<\/strong> di una pagina nell\u2019architettura informativa e il <strong>numero di link<\/strong> <strong>interni<\/strong> ricevuti determinano generalmente una grande differenza di prestazioni organiche a parit\u00e0 di contenuto.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61150d9 e-flex e-con-boxed e-con e-parent\" data-id=\"61150d9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e960ef6 elementor-widget elementor-widget-heading\" data-id=\"e960ef6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Architettura informativa e flusso di valore SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79694b0 elementor-widget elementor-widget-text-editor\" data-id=\"79694b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un sito web pu\u00f2 essere visto come una rete in cui il linking interno definisce il percorso di utenti e crawler.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd8838 elementor-widget elementor-widget-text-editor\" data-id=\"2bd8838\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><strong>Homepage \u2192 Sezioni principali \u2192 Sotto-categorie \u2192 Contenuti di dettaglio<\/strong>.<br \/>Questa piramide deve essere chiara e facilmente navigabile.<\/p><\/li><li><p>il\u00a0<strong>flusso di valore SEO<\/strong> scorre attraverso i link: pi\u00f9 un nodo riceve collegamenti, pi\u00f9 viene rafforzato.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5601a92 elementor-widget elementor-widget-text-editor\" data-id=\"5601a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Per questo motivo \u00e8 importante che il linking riguardi solo<strong> risorse disponibili e indicizzabili<\/strong>.<\/p><p>Non dovrebbero <strong>mai ricevere link interni<\/strong>:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe48901 elementor-widget elementor-widget-text-editor\" data-id=\"fe48901\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>pagine in errore (404);<\/li><li>risorse redirette;<\/li><li>URL con <code>noindex;<\/code><\/li><li>versioni canonicalizzate;<\/li><li>pagine bloccate da robots.txt.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc18907 elementor-widget elementor-widget-text-editor\" data-id=\"cc18907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ogni link interno che porta a una risorsa non disponibile rappresenta uno<strong> spreco di valore SEO<\/strong>. Nel caso di risorse non canoniche, inoltre, i link interni rappresentano segnali contrastanti con le indicazioni di canonicalizzazione e rendono probabile un loro <strong>mancato recepimento da parte dei motori<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3920b0 e-flex e-con-boxed e-con e-parent\" data-id=\"e3920b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-686ca95 elementor-widget elementor-widget-heading\" data-id=\"686ca95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipologie di link interni<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b03d360 elementor-widget elementor-widget-heading\" data-id=\"b03d360\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Menu e navigazione principale<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d8f6d elementor-widget elementor-widget-text-editor\" data-id=\"34d8f6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il menu di navigazione principale definisce la gerarchia dei contenuti ed \u00e8 la <strong>principale bussola per utenti e motori<\/strong>. \u00c8 il primo livello di internal linking e il pi\u00f9 importante agli occhi dei motori, in quanto <strong>presente in ogni pagina del sito<\/strong> (men\u00f9 sitewide).<\/p><p>Pu\u00f2 contenere voci strutturate in pi\u00f9 livelli, ma nella sua progettazione \u00e8 bene tenere a mente alcune considerazioni:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2f3e3 elementor-widget elementor-widget-text-editor\" data-id=\"1b2f3e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>la formula del <strong>PageRank<\/strong> originaria prevedeva il passaggio di valore da una pagina all\u2019altra<br \/>cos\u00ec calcolato:<br \/>(PageRank<br \/>della pagina attiva \/ numero totale di link) \u2013 fattore di dispersione<br \/>Questo<br \/>significa che l\u2019aumentare del numero di link in una pagina implica una diminuzione del link juice veicolato<br \/>da ciascun collegamento alla risorsa di destinazione. Considerando che non tutte le risorse hanno uguale<br \/>importanza nell\u2019economia di acquisizione organica del sito, \u00e8 decisamente <strong>sconsigliabile inserire<br \/>troppi collegamenti nel men\u00f9<\/strong> o realizzare il cosiddetto \u201cmegamenu\u201d.<\/li><li>Il men\u00f9 di navigazione \u00e8 un elemento molto prominente nel layout del sito e per questa ragione dovrebbe<br \/>presentare i <strong>collegamenti pi\u00f9 importanti per la navigazione degli utenti e l\u2019attivit\u00e0 di scansione<br \/>dei motori<\/strong>. I link alle pagine di servizio del sito \u2013 ad esempio, quelle dedicate alla privacy<br \/>policy, alla gestione cookie eccetera \u2013 dovrebbero essere inseriti in aree pi\u00f9 defilate del layout, come il<br \/>footer.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ab2c1 elementor-widget elementor-widget-heading\" data-id=\"e3ab2c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anchor text contestuali<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd47799 elementor-widget elementor-widget-text-editor\" data-id=\"cd47799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Inseriti all\u2019interno dei testi, <strong>guidano gli utenti verso approfondimenti e trasmettono contesto semantico<\/strong>. Un buon anchor text deve essere<strong> descrittivo e pertinente<\/strong> al contenuto di destinazione.<\/p><p>I link andrebbero inseriti con <strong>buon senso<\/strong> all\u2019interno del contenuto testuale &#8211; non anche, ad esempio, sulle intestazioni &#8211; evitando una loro eccessiva proliferazione cos\u00ec come l\u2019inserimento di pi\u00f9 link puntati verso la stessa destinazione.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436b5d8 elementor-widget elementor-widget-heading\" data-id=\"436b5d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contenuti correlati<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800dd0c elementor-widget elementor-widget-text-editor\" data-id=\"800dd0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Spesso proposti in fondo a un articolo o in box laterali (\u201cPotrebbe interessarti anche\u2026\u201d), i link correlati indicano agli utenti <strong>contenuti tematicamente affini<\/strong>, facilitandone la fruizione e favorendo un aumento del tempo di permanenza sul sito.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d701d95 elementor-widget elementor-widget-heading\" data-id=\"d701d95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Breadcrumb<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bdfb6 elementor-widget elementor-widget-text-editor\" data-id=\"c1bdfb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mostrano il <strong>percorso gerarchico della pagina<\/strong> e facilitano sia l\u2019orientamento dell\u2019utente sia la comprensione della struttura del sito da parte dei motori. \u00c8 buona norma dotare i men\u00f9 breadcrumb degli appositi <strong>dati strutturati<\/strong>, per facilitare ulteriormente l\u2019analisi della loro conformazione anche da parte di motori di ricerca meno evoluti come quelli AI based.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5608874 elementor-widget elementor-widget-heading\" data-id=\"5608874\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Footer<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a4f5e elementor-widget elementor-widget-text-editor\" data-id=\"94a4f5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Possono contenere link utili alle<strong> sezioni pi\u00f9 importanti<\/strong> cos\u00ec come a <strong>pagine di servizio<\/strong>, ma vanno <strong>usati con moderazione per non creare ridondanze<\/strong> e non apparire sovra-ottimizzati ai motori di ricerca.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e1801d e-flex e-con-boxed e-con e-parent\" data-id=\"0e1801d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41091c1 elementor-widget elementor-widget-heading\" data-id=\"41091c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Buone pratiche di ottimizzazione dei link interni<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924ad1c elementor-widget elementor-widget-text-editor\" data-id=\"924ad1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>La progettazione di un\u2019architettura efficace dovrebbe tenere in considerazione i<strong> bisogni informativi dell\u2019utenza<\/strong> espressi attraverso la ricerca online. Valutare il parco contenuti del sito sotto questo profilo aiuta non solo a definire percorsi di navigazione capaci di mettere in maggiore risalto i contenuti pi\u00f9 interessanti per l\u2019utenza, ma anche a <strong>definire etichette di navigazioni \u201cfamiliari\u201d<\/strong> per i navigatori. Per questi motivi, un\u2019attenta analisi delle ricerche \u00e8 un passaggio preliminare sempre consigliabile.<\/p><\/li><li><p>Nella strutturazione del men\u00f9 principale del sito e dell\u2019architettura informativa in generale \u00e8 bene attenersi a una semplice regola empirica: <strong>ogni pagina rilevante in ottica di acquisizione del traffico organico dovrebbe essere raggiungibile in non pi\u00f9 di 3 clic dall\u2019homepage.<\/strong> La ragione \u00e8 intuitiva: non ha alcun senso seppellire i contenuti importanti di un sito all\u2019interno della struttura dei collegamenti, rendendoli difficilmente individuabili dagli utenti.<\/p><\/li><li><p>Un link interno funziona meglio se inserito in un <strong>contenuto tematicamente vicino<\/strong>. Ad esempio: un articolo su \u201cscarpe running\u201d dovrebbe linkare a una guida su \u201cscegliere la misura giusta\u201d, non a un post su \u201cborsette estive\u201d.<\/p><\/li><li><p>La <strong>posizione del link<\/strong> incide sul suo valore: un link inserito all\u2019inizio di un articolo o in un elemento grafico (bottone, immagine linkata con alt text) ha pi\u00f9 peso di uno inserito a fine pagina o, comunque, in posizione defilata.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72952ca e-flex e-con-boxed e-con e-parent\" data-id=\"72952ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e771efb elementor-widget elementor-widget-heading\" data-id=\"e771efb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Errori da evitare<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40aee36 elementor-widget elementor-widget-text-editor\" data-id=\"40aee36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><b>Link rotti<\/b>: puntano a pagine non pi\u00f9 esistenti (404).<\/p><\/li><li><p><strong>Loop e catene di redirect<\/strong>: riducono l&#8217;efficacia e rallentano la navigazione.<\/p><\/li><li><p><strong> Anchor text generici<\/strong> (&#8220;clicca qui&#8221;, &#8220;leggi di pi\u00f9&#8221;): non danno informazioni n\u00e9 all&#8217;utente n\u00e9 al motore.<\/p><\/li><li><p><strong> Sovraottimizzazione<\/strong>: usare sempre lo stesso anchor text pu\u00f2 sembrare artificiale.<\/p><\/li><li><p><strong>Eccesso di link in pagina<\/strong>: troppi collegamenti confondono e disperdono valore.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f481a5c e-flex e-con-boxed e-con e-parent\" data-id=\"f481a5c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e4e43 elementor-widget elementor-widget-heading\" data-id=\"19e4e43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusioni<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b840fc1 elementor-widget elementor-widget-text-editor\" data-id=\"b840fc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I link interni non sono solo un aiuto per la navigazione: rappresentano <strong>uno degli strumenti SEO pi\u00f9 potenti<\/strong> per definire l\u2019architettura informativa, distribuire il valore tra le pagine e guidare i motori di ricerca verso i contenuti pi\u00f9 importanti.<\/p><p>In sintesi:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18836e8 elementor-widget elementor-widget-text-editor\" data-id=\"18836e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>Le pagine con pi\u00f9 link interni e raggiungibili dall\u2019homepage in pochi clic sono considerate pi\u00f9 importanti.<\/p><\/li><li><p>Il linking interno definisce il flusso di valore SEO e deve coinvolgere solo risorse disponibili e indicizzabili.<\/p><\/li><li><p>Un internal linking ottimizzato migliora UX, crawlability e ranking.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5403dd elementor-widget elementor-widget-text-editor\" data-id=\"e5403dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ottimizzare i link interni non richiede grandi investimenti tecnici, ma attenzione, coerenza e costanza. \u00c8 un\u2019<strong>attivit\u00e0 che paga nel medio-lungo periodo<\/strong>, sia in termini di <strong>visibilit\u00e0 organica<\/strong> sia di <strong>soddisfazione dell\u2019utente<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7101fbd e-flex e-con-boxed e-con e-parent\" data-id=\"7101fbd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6a98d6 e-con-full e-flex e-con e-child\" data-id=\"a6a98d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d20dc12 elementor-widget elementor-widget-heading\" data-id=\"d20dc12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Articoli correlati<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6195ee4 elementor-widget elementor-widget-shortcode\" data-id=\"6195ee4\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\r\n<div class=\"elementor-widget-container\">\r\n    <div id=\"news-slider\" class=\"row news-default news-m-zero articoli-magazine\">\r\n\r\n        \r\n        <div class=\"col-xl-4 col-lg-6 col-md-12 col-12 mb-50\">\r\n            <div class=\"blog__item sticky\">\r\n                <div class=\"card-news-style-2\">\r\n                    <div 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Scopri come ottimizzarli al meglio nel nostro articolo!<\/p>\n","protected":false},"author":30,"featured_media":29074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[203],"tags":[],"class_list":["post-29746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link interni: cosa sono e come ottimizzarli | iSmartFrame<\/title>\n<meta name=\"description\" content=\"I link interni collegano le pagine del tuo sito e guidano gli spider. 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